Alicia Morga is a tech entrepreneur from the Bay Area. She is the founder and former CEO of Consorte Media, a digital media company focused on the Hispanic market and she is now launching her second technology company GottaFeeling.com.
Alicia has been featured in a variety of publications: in 2008 she was named one of the 10 Most Influential Latinos of Silicon Valley by the Mexican American Community Services Agency; in 2009 Fast Company named her one of the Most Influential Women in Technology.
In addition to her entrepreneurial ventures Alicia is also an avid athlete, blogger, and a regular columnist for Fast Company.
What is your name, age, and location?
Alicia Morga, 38, San Francisco, CA.
What is your profession?
I am an entrepreneur. I’m launching my second technology company, called GottaFeeling.
What did you study in school and what degrees do you have?
What was your first job?
My first “real” job was working with T.J. Maxx. It was formative – like watching a horror movie is.
Who or what inspired you to break into your current line of work?
I learned how to jump and become an entrepreneur from a friend named Steve. I thought if Steve can do it…
Name/describe what has been your most rewarding project so far?
One of the most rewarding things I’ve had the opportunity to do is train recent college graduates and interns in online advertising and how to say “I don’t know.”
Name/describe one incident when being a woman has helped your career?
Being a woman CEO I found that it helped me to hire more women. I know that sounds odd, but one thing I learned is that people are human and being human they hire people with whom they feel most comfortable. Say what you want about that practice, but it’s true. So being a woman, I hired more women and these women worked hard to make my company successful, and in turn helped my career.
Name/describe one incident when being a woman has hindered your career?
I’m sure that the fact that I am woman has ruffled feathers, pinned me under a double-standard and prevented some from choosing me for a role, but I never think it hinders my career. My career is what I make of it and I find my greatest obstacles are my own thoughts.
Who is your role model or mentor (alive or dead)?
A woman I admire greatly is Carole Robin. She teaches at the Stanford Graduate School of Business and perhaps the greatest communicator alive. My goal is to be as clear a communicator as she is.
If you could give one piece of advice to a woman starting out in your field, what would it be?
I’d tell them to trust themselves. At the end of the day, you know all the answers to your questions. The trick is learning how to clear away the clutter of family expectations, friendly advice, boyfriend suggestions, etc. Basically, any thought that starts with “should.” Don’t should on yourself and you’ll be fine.
Alicia’s new company Gottafeeling.com
Follow Alicia on Twitter @AliciaMorga
– Interview by Elena Rossini